Fulone and Fenuccio Present at ABA Conference
HYANNIS (February 28, 2014) – John F. Fulone, Senior Vice President, Chief Planning and Operations Officer at The Cooperative Bank of Cape Cod and Richard Fenuccio, President/Architect at Brown Lindquist Fenuccio & Raber Architects, Inc. spoke about their experience of rebranding and rebuilding The Cooperative Bank’s local branches over the last four years with members of the American Bankers Association National Conference in Phoenix in mid-February.
In their presentation and panel discussion, “Rebrand, Reimagine, Rebuild: Community Banks and generation next” the pair joined the President of Premier Bank of Dubuque, Iowa to share how each bank had weathered the perfect storm of an economic recession, new banking regulations and a wave of emerging technologies, to enhance their relevance by rebranding from the ground up.
On the eve of its 90th anniversary, The Cooperative Bank implemented a plan to refresh and update its image by positioning itself as welcoming and future-oriented, demonstrating how new technologies and social networking can coexist with new brick-and-mortar branches and high-touch customer service. Some of the key changes included a comprehensive marketing campaign, an update to the look and feel of its Bank branches, as well as opening new branch locations. The plan was an overwhelming success with a significant growth of the Bank’s customer base along with assets and deposits.